Despite all the column inches devoted recently to the controversy over CBC losing the Hockey Night in Canada jingle, a couple of newspapers across the country found space in their pages to cover Fatal Tide. The Halifax Chronicle Herald ran a great long article that combined the author's attentive reading of the book, an email interview with me and several photos; I can't wait to see the actual spread. The Winnipeg Free Press ran a short review by a local lawyer that gave a decent summary of the Fundy Race and its aftermath (and may get picked up by other newspapers through the Canadian Press syndicate). And the Times Colonist, the Sooke Mirror, and QuillandQuire.com all ran short news pieces about my Ride to the Readers campaign... I'm still waiting to hear from Reader # 2, however. I know you're out there! Thanks again to all these writers for taking an interest in—and the time to write about—my book.
Showing posts with label book promotion. Show all posts
Showing posts with label book promotion. Show all posts
Tuesday, June 10, 2008
Friday, June 6, 2008
Ride to the Readers #1
I rode to my first reader this morning. Okay, it wasn't exactly an epic journey: let's say two minutes, three tops, across campus.I met with Don Bailey, the head of the Humanities, Fine Arts and Professional Writing Cooperative Education Program at UVic. (He's the less reflective one in the photo.) Don has a new thriller novel out—The Good Lie—and we had missed each other's respective book launches, so it was a good opportunity to connect and exchange autographs.
While Don has written a fictional novel and I've described Fatal Tide as a "nonfiction novel", they do share similar content and themes: The Good Lie (so I understand) hinges around the moral conflict in the aftermath of a kayaking accident, while my book culminates in a controversial paddling death and its fallout. Don and I have talked about doing a kayak-themed reading in the near future, perhaps with fellow authors Lorna Jackson (who imagines interviewing Markus Naslund while kayaking in her new book Flirt) and Bill Gaston (whose novel Sointula has a kayak journey up the Inside Passage as the central plot device).
I'm not sure if a kayaking store would necessarily want to host the event, however, given how several of these literary trips turn out... And I'm certainly not going to offer to paddle to potential book buyers as my next ill-advised self-marketing idea!
Thursday, May 29, 2008
Hot! Live! Author!
A couple weeks ago, I gave a talk to the Victoria Writers' Society in James Bay about the rollercoaster ride of publishing my first book: from conception to proposal to signing the contract to writing the first draft to editing the final draft and now my ongoing attempts to flog the beast like an old mule, with digressions into the vagaries of working with agents and publishers and copy editors and publicists.
The group had lots of great questions, some of which I even had answers for, and one of their queries was: "Do you have any books to sell tonight?"
Alas, my answer was no—still is, in fact—as I've blown through the 10 free copies I got from my publisher and have yet to order another box at my author's discount. Not wanting to miss a marketing opportunity, I made a rash, spur-of-the-moment offer: If anyone from the VWS bought a copy of Fatal Tide and wanted it autographed, I would come to her or his home and sign the book.
My response generated a laugh but so far no takers, so I've decided to extend the promise to anyone in the Greater Victoria area: If you buy a book from a local bookseller and drop me a line (email me at dleach[at]uvic.ca), I will personally cycle to your abode (or meet you downtown or on campus) and inscribe the title page with my John Hancock (at a time and date that weather and my wife both permit).
Copies should be available at the better independent bookstores in Victoria and Sidney. I know Munro's has several, Bolen Books has stocked a healthy supply, and the UVic Bookstore (who graciously hosted my launch) still has enough hardbacks left over to build an addition to the Great Wall of China.
Sorry, Internet orders don't qualify, so save your proof of purchase. You've got to do a little leg work and support the local booksellers who support local authors, and then I'll be happy to saddle up and ink my thanks in person.
IMPORTANT RULE UPDATE:
To avoid Internet pranksters sending me on wild goose pedals to non-existent addresses in Metchosin—which likely counts as "lesser" not "greater Victoria" anyway (joking, Lorna!)—I'm asking for a little verification. Book-buyers who want an authorial visit and an autograph must snap a quick digital pic of themselves holding Fatal Tide and email it to me, along with how they heard about the book, when and where they bought it, and what they think of it so far (be nice!). After that, we can set up your signing-by-cycle.
The group had lots of great questions, some of which I even had answers for, and one of their queries was: "Do you have any books to sell tonight?"
Alas, my answer was no—still is, in fact—as I've blown through the 10 free copies I got from my publisher and have yet to order another box at my author's discount. Not wanting to miss a marketing opportunity, I made a rash, spur-of-the-moment offer: If anyone from the VWS bought a copy of Fatal Tide and wanted it autographed, I would come to her or his home and sign the book.
My response generated a laugh but so far no takers, so I've decided to extend the promise to anyone in the Greater Victoria area: If you buy a book from a local bookseller and drop me a line (email me at dleach[at]uvic.ca), I will personally cycle to your abode (or meet you downtown or on campus) and inscribe the title page with my John Hancock (at a time and date that weather and my wife both permit).
Copies should be available at the better independent bookstores in Victoria and Sidney. I know Munro's has several, Bolen Books has stocked a healthy supply, and the UVic Bookstore (who graciously hosted my launch) still has enough hardbacks left over to build an addition to the Great Wall of China.
Sorry, Internet orders don't qualify, so save your proof of purchase. You've got to do a little leg work and support the local booksellers who support local authors, and then I'll be happy to saddle up and ink my thanks in person.
IMPORTANT RULE UPDATE:
To avoid Internet pranksters sending me on wild goose pedals to non-existent addresses in Metchosin—which likely counts as "lesser" not "greater Victoria" anyway (joking, Lorna!)—I'm asking for a little verification. Book-buyers who want an authorial visit and an autograph must snap a quick digital pic of themselves holding Fatal Tide and email it to me, along with how they heard about the book, when and where they bought it, and what they think of it so far (be nice!). After that, we can set up your signing-by-cycle.
Tuesday, May 6, 2008
Making Radio Waves
I woke up early this morning to steel my nerves for a live radio interview that—because it was with a morning show in Halifax, four time zones away—was set to begin at 6:30 am. My publicist at Penguin had set it up, and I was thrilled, as it was the first bit of East Coast media attention for a book that's based on the Bay of Fundy. The show was called "Maritime Morning", and for some reason (the homey name, my failure to do basic fact-checking), I had assumed it was on CBC Radio, and had told different friends and family members as much.
I anticipated a laidback, touchy-feely CBC-style interview. You know, the host asking me to describe my writing process or the "emotional arc of the book's tragedy". That kind of thing.
I realized something was up, however, once the show's producer got me on the phone and then put me on hold to await the host. Over the tinny line, I could discern advertisements—on the CBC? that didn't seem right—including one for a company that promised to help people break their leases. Definitely not the Mother Corp. I quickly Googled "Andrew Krystal", and realized that my interviewer was the morning host at a Halifax talk-radio station, broadcast in Moncton and Saint John, too, and one with a controversial reputation for confrontation. A shock jock, if you will, although one of a less crass, more Canuck bent than notorious U.S. radio personalities.
And then he introduced me and we were off and running. I immediately wished I'd brewed myself a pre-interview pot of coffee, as I didn't feel caffeinated enough to keep up at first with the Gatling Gun line of questioning and opinionating. But I soon got the hang of it. Krystal wanted to have a go at "extreme sports" and the people who participate in them: "Isn't this just Darwin's way of weeding out the morons?" he said at one point, or words to that effect.
I was accustomed to the standard dance of the radio interview, the gentle back and forth between interviewer and interviewee, the softball Q returned with a languorous A. That wasn't going to work on News 95.7. So after the break, I took a different tack and disagreed with Krystal at every opportunity, defending outdoor adventurers and describing the psychological benefits of organized wilderness competitions—the experience of "flow", the harmony of mind and body, like a runner's high.
"Wouldn't it be safer just to spark up a reefer?" countered Krystal, which made me laugh, but at least I had the presence of mind to reply, "But not as healthy."
In the end, after a final flurry, we agreed to disagree. He thanked me for coming on and said he had enjoyed Fatal Tide—in his introduction, he had even read aloud from an early chapter.
My radio experience wasn't what I'd expected when I'd gotten up this morning, but it was challenging and fun. In fact, for a good half hour afterwards I was buzzing from the after effects: more adrenaline rush than pot high for sure. Just like in outdoor sports, there is a flow to a radio interview—especially a fast-paced debate—that can feel almost as exhilarating. And you don't even have to wear pants.
I anticipated a laidback, touchy-feely CBC-style interview. You know, the host asking me to describe my writing process or the "emotional arc of the book's tragedy". That kind of thing.
I realized something was up, however, once the show's producer got me on the phone and then put me on hold to await the host. Over the tinny line, I could discern advertisements—on the CBC? that didn't seem right—including one for a company that promised to help people break their leases. Definitely not the Mother Corp. I quickly Googled "Andrew Krystal", and realized that my interviewer was the morning host at a Halifax talk-radio station, broadcast in Moncton and Saint John, too, and one with a controversial reputation for confrontation. A shock jock, if you will, although one of a less crass, more Canuck bent than notorious U.S. radio personalities.
And then he introduced me and we were off and running. I immediately wished I'd brewed myself a pre-interview pot of coffee, as I didn't feel caffeinated enough to keep up at first with the Gatling Gun line of questioning and opinionating. But I soon got the hang of it. Krystal wanted to have a go at "extreme sports" and the people who participate in them: "Isn't this just Darwin's way of weeding out the morons?" he said at one point, or words to that effect.
I was accustomed to the standard dance of the radio interview, the gentle back and forth between interviewer and interviewee, the softball Q returned with a languorous A. That wasn't going to work on News 95.7. So after the break, I took a different tack and disagreed with Krystal at every opportunity, defending outdoor adventurers and describing the psychological benefits of organized wilderness competitions—the experience of "flow", the harmony of mind and body, like a runner's high.
"Wouldn't it be safer just to spark up a reefer?" countered Krystal, which made me laugh, but at least I had the presence of mind to reply, "But not as healthy."
In the end, after a final flurry, we agreed to disagree. He thanked me for coming on and said he had enjoyed Fatal Tide—in his introduction, he had even read aloud from an early chapter.
My radio experience wasn't what I'd expected when I'd gotten up this morning, but it was challenging and fun. In fact, for a good half hour afterwards I was buzzing from the after effects: more adrenaline rush than pot high for sure. Just like in outdoor sports, there is a flow to a radio interview—especially a fast-paced debate—that can feel almost as exhilarating. And you don't even have to wear pants.
Wednesday, April 23, 2008
The Tour So Far...

I've been back from my Alberta sojourn for a week but I am only now getting a chance to catch a breath. After nearly missing my first reading in Calgary, I gave myself plenty of time to drive to Banff, where I was giving a talk on the Saturday to the Creative Nonfiction Collective's annual conference. It was a lively affair in general and my workshop (titled "Who's Afraid of the Nonfiction Novel?") generated plenty of debate. I made the mistake of slipping out to the bathroom during the annual general meeting, however, and when I returned, I'd been nominated vice president! Gotta work on bladder control...
My next stop, on Sunday afternoon, was a reading and talk at Cafe Books, a gorgeous little shop on Canmore's main strip. Joy, the owner, had organized a sumptuous spread of food and drinks and set up an eye-catching display of my books. One of the wonderful things about publishing a book is meeting so many people, like Joy, who love everything about books (despite the grim economics that shadow every part of the industry) and who love helping authors. I gave another reading, signed a few copies, and then enjoyed pizza and wine at the home of a real adventurer rather than a weekend poseur like myself: author, photographer and arctic explorer Jerry Kobalenko.
Back in Calgary, the next morning I had a seven-minute spot on Breakfast TV, my first live on-air televised interview of the book. All very surreal for someone with a face and the fashion sense made for radio or blogging. I think the interview went well (all I know was that at least I didn't barf from nerves), although at one point I did blurt out (in response to a discussion of "flow experiences") "And SEX!!!" a little too enthusiastically.
After my TV escapade, I raced south on Highway 22 (a gorgeous drive through the Alberta foothills) to Fernie, BC, where I stayed with good friends and did another reading at Polar Peek Books. Keith, the producer of a local writers conference, had whipped up an enthusiastic crowd for me and the reading went fantastically: the best yet. We nearly sold out the 15 copies that Laura, the hospitable owner of Polar Peek, had ordered, and I left the store in high spirits. (Note to self: two pints of beer before a reading isn't necessarily bad prep.) As I told the audience, in my Literary Atlas of Canada, Fernie is a capital city.
The weather started deteriorating the next morning, and I worried that my rented Yaris wouldn't get me to the airport in time or that my plane would be grounded again. With relief, I arrived back in Victoria, and the next night I had my official hometown launch at the UVic bookstore. Again, the staff had set out a wonderful spread, and it was great to see so many familiar faces: friends, colleagues, students, neighbours, my own family (my parents came from Ottawa, my father-in-law from Toronto) and even members of the extended Arseneault clan. It was a special night...although the bookstore still has plenty of copies to go around, for anyone who couldn't be there! Get a copy and I'll be happy to sign it any time...
Friday, April 11, 2008
Snow Day in Cowtown
The Fatal Tide World Tour (aka, As Far As I Can Travel Before My Visa Card Implodes) began inauspiciously yesterday morning. I'd been booked to do a 7pm reading—my first for my book—in Calgary at the McNally Robinson bookstore (sadly, due to close in July), so I had checked through security at Victoria at 8 am to catch my 9:05 am flight. All was well... until a Westjet employee announced that flights to Calgary and Edmonton had been canceled due to a freak snowstorm. We trundled back through security, collected our baggage, and chaos ensued as several ill-formed lines tried to muscle their way to the Westjet counter to get rebooked.
When it was my turn, I learned the earliest they could get me to Calgary—assuming the snow stopped—was 8 pm. Uh oh. I pleaded my case: first-time author, book launch, yadda yadda. All they could do was suggest that I try Air Canada. The AC rep had a seat for me that (the weather gods willing) could get me to Calgary for 6:00 pm. That was tight, but my only option—even at $160 extra.
Bruce, my buddy in Calgary, confirmed that a blizzard had blown through town but seemed to be clearing. He was hopeful when I was nearly despondent. He promised to let the bookstore know I might be late. I asked him, if it was necessary, to read something to the restless hordes as my "opening act". (I was half-joking, but Bruce did turn up with one of his articles in tow just in case: semper paratus.)
I had an eight-hour wait in Victoria International Airport. Not as bad as it sounds (except for the Starbucks sandwich), as I was able to write the hour-and-a-half conference paper I have to deliver (on the nonfiction novel) this Saturday in Banff. Still, my heart sank when—an hour before take-off—I glanced up and saw that my new AC flight had been delayed 25 minutes.
Getting to the bookstore in time was now impossible. Getting there not so late as to be embarrassing was barely within the realm of possibility...assuming there were no more delays. The plane arrived on time, the AC crew (god luv 'em) did a NASCAR fast turnaround, and we were in the air by 5:15 pm Calgary time. I settled into my seat, turned on a little trancey Sufi music on my iPod to calm down, and then, just before she passed out from exhaustion, the woman beside me announced, "I heard it's snowing in Calgary again."
Aaaaaah!!!
In the end, the afternoon flurries passed and the plane touched down at 6:40pm. I sprinted through the airport, decided to forget about my luggage (I could return for it later), grabbed a rental car and sped toward downtown Calgary—where I'd never been before. Thankfully, the Flames were playing that night, so the streets were barren and I made good time. At 7:15 pm, Bruce was standing outside McNally Robinson to catch my car keys and find a parking spot. I dashed up the stairs (of what's a gorgeous and soon to be much-missed bookstore) to greet my adoring crowd of... well, four. (Five once Bruce returned.) All except one were friends that I had guilted into attending. And the last attendee was a friend of one these friends. So much for the power of an advertisement (two weeks in a row!) in the Globe Books section.
Still, I was ecstatic to have made it against the odds. I gave a brief reading. I think it went well. (Who knows: it was a blur.) I sold and signed four books. I signed six more for the folks at McNally Robinson (the world's coolest bookstore! buy all your books there!) Then a bunch of us went out to a James Joyce Pub for a Guinness in the neutron-bomb quiet of downtown Calgary.
Of course, if my reading tour continues this way I'll bankrupt myself long before I get further east than Manitoba. If my Cowtown experience were one of those MasterCard commercials, here's how it would read:
Extra cost to make sure I got to Calgary on time: $160
Number of books sold: 4
Total revenue on sales: $120
My take on those sales: $18
(Not entirely true: I only get royalties once I sell the first 5,000 books, for which I got paid my advance. So actually I made nothing.)
Economics of my book tour so far: idiotic
Good karma from not missing the first reading for my first book: priceless
(P.S., Thanks to Bruce, Ken, Nic, Janice and Emilie, as well as Tyson and Thomas at McNally—you guys made my night! As the old saying goes: a man will always remember his first book reading...)
When it was my turn, I learned the earliest they could get me to Calgary—assuming the snow stopped—was 8 pm. Uh oh. I pleaded my case: first-time author, book launch, yadda yadda. All they could do was suggest that I try Air Canada. The AC rep had a seat for me that (the weather gods willing) could get me to Calgary for 6:00 pm. That was tight, but my only option—even at $160 extra.
Bruce, my buddy in Calgary, confirmed that a blizzard had blown through town but seemed to be clearing. He was hopeful when I was nearly despondent. He promised to let the bookstore know I might be late. I asked him, if it was necessary, to read something to the restless hordes as my "opening act". (I was half-joking, but Bruce did turn up with one of his articles in tow just in case: semper paratus.)
I had an eight-hour wait in Victoria International Airport. Not as bad as it sounds (except for the Starbucks sandwich), as I was able to write the hour-and-a-half conference paper I have to deliver (on the nonfiction novel) this Saturday in Banff. Still, my heart sank when—an hour before take-off—I glanced up and saw that my new AC flight had been delayed 25 minutes.
Getting to the bookstore in time was now impossible. Getting there not so late as to be embarrassing was barely within the realm of possibility...assuming there were no more delays. The plane arrived on time, the AC crew (god luv 'em) did a NASCAR fast turnaround, and we were in the air by 5:15 pm Calgary time. I settled into my seat, turned on a little trancey Sufi music on my iPod to calm down, and then, just before she passed out from exhaustion, the woman beside me announced, "I heard it's snowing in Calgary again."
Aaaaaah!!!
In the end, the afternoon flurries passed and the plane touched down at 6:40pm. I sprinted through the airport, decided to forget about my luggage (I could return for it later), grabbed a rental car and sped toward downtown Calgary—where I'd never been before. Thankfully, the Flames were playing that night, so the streets were barren and I made good time. At 7:15 pm, Bruce was standing outside McNally Robinson to catch my car keys and find a parking spot. I dashed up the stairs (of what's a gorgeous and soon to be much-missed bookstore) to greet my adoring crowd of... well, four. (Five once Bruce returned.) All except one were friends that I had guilted into attending. And the last attendee was a friend of one these friends. So much for the power of an advertisement (two weeks in a row!) in the Globe Books section.
Still, I was ecstatic to have made it against the odds. I gave a brief reading. I think it went well. (Who knows: it was a blur.) I sold and signed four books. I signed six more for the folks at McNally Robinson (the world's coolest bookstore! buy all your books there!) Then a bunch of us went out to a James Joyce Pub for a Guinness in the neutron-bomb quiet of downtown Calgary.
Of course, if my reading tour continues this way I'll bankrupt myself long before I get further east than Manitoba. If my Cowtown experience were one of those MasterCard commercials, here's how it would read:
Extra cost to make sure I got to Calgary on time: $160
Number of books sold: 4
Total revenue on sales: $120
My take on those sales: $18
(Not entirely true: I only get royalties once I sell the first 5,000 books, for which I got paid my advance. So actually I made nothing.)
Economics of my book tour so far: idiotic
Good karma from not missing the first reading for my first book: priceless
(P.S., Thanks to Bruce, Ken, Nic, Janice and Emilie, as well as Tyson and Thomas at McNally—you guys made my night! As the old saying goes: a man will always remember his first book reading...)
Labels:
Air Canada,
book promotion,
Fatal Tide,
McNally Robinson
Monday, March 31, 2008
Radio Gaga
I'll be joining guest host Dave Lennam to talk about my book again, this time on CFAX 1070 AM, at 3:30 to 4:00 pm today. My wife suggests that listeners can play a drinking game. Ever time I mumble "sort of" (my verbal tic of choice), you have to take a slug. I'd recommend something not too alcoholic!
Labels:
book promotion,
drinking games,
Fatal Tide,
radio
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